#8 What is your eco-friendly hotel concept?

Being conscious about the environment has become an important hotel selection criterion.

Consumers are more conscious about the environment and base their choices on the meaning their options convey. The hotel business has to pick up on that and put meaning into pleasure and experience – for example, by focusing on well-being. Searches for zerowaste travel and sustainable hoteling have grown 74 per cent over the last year, and the discussion of hotel cosmetics recycling won’t go away. This is an important topic in which hotels must position themselves and offer concepts to meet their guests’ new standards.

In a world of ever-present choices, consumers today are searching for meaning. It can be found in all professions, especially in the area of travel. Guests want concepts with meaning. And that’s where the hotel business has to go: it has to put meaning into pleasure. Hotels must position themselves around experiences and offer concepts.

One concept focuses on happiness and well-being, not only on an individual level but by being conscious about the environment. This topic has become more and more vital, as already 87 per cent of hotel guests claim that sustainability initiatives are important to them. Also, data shows that these issues are still trending: searches for zero-waste travel or sustainable hoteling have grown 74 per cent over the last year, and the discussion on hotel cosmetics recycling won’t go away. In some countries, it is even part of legal decisions – like the ban on single-use plastic toiletry bottles in hotels in California.

In regard to all of that, it is important that hotels position themselves and offer concepts to meet their guests’ new standards.